Visa Cash App Racing Bulls Design Competition
Mood board and designs for the competition.
Fashion has always been deeply embedded within Formula One culture, particularly within the paddock where personal style becomes part of the spectacle. This is most evident not only among spectators, but also the drivers themselves, whose off-track looks often blur the line between sport and fashion.
For this collection, I wanted to capture the essence of contemporary street style while integrating elements of the racing world. Leather racing jackets became a central influence, inspiring silhouettes that feel both structured and effortless. The designs aim to evoke a sense of freedom and comfort, without compromising on visual impact.
Drawing from existing trackside fashion, I identified relaxed streetwear as the most authentic foundation. However, to elevate the concept, I fused this with a sense of luxury—through considered tailoring, bold colour choices, and refined detailing, creating a collection that feels both accessible and aspirational.